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Email Marketing Manager

About Open Road Integrated Media

Open Road Integrated Media is a prestige content brand delivering digital experiences that entertain and inform readers around the world.

Laser-focused on revenue, reach, and repeat customers, the Open Road network of digital properties produces compelling stories that keep audiences engaged — across devices, content verticals, and global territories.

About the Position

Open Road Integrated Media (ORIM) is looking to expand our digital content marketing team with an entrepreneurial Email Marketing Manager who is driven, energetic, resourceful, and results-oriented. Our team has aggressive growth goals, and we need someone who can hit the ground running with hands-on experience leveraging technology to optimize, manage, and execute campaigns. 

Primary Responsibilities

  • Manage email marketing programs for the primary purpose of increasing book and other product sales; secondary objectives: increase web site traffic and develop greater brand awareness across all stages of the buying process.
  • Communicate with distinct audiences across five vertical, genre-focused brands. Manage email calendars and planning for all brands.
  • Continuously optimize email strategies to increase performance including A/B and multivariate testing of subject lines, message content, images, offers, landing pages, mailing frequency, segments, and more.
  • Partner with creative, content (including social media), and product teams to create compelling and effective emails for our audiences.
  • Collaborate with analytics and product teams to set up necessary reporting and optimize email and on-site performance for team KPIs.
  • Keep up with email industry trends (including technological enhancements, ESP developments, and email legislation) and implement new ideas to enhance email program.

Requirements:

  • 3+ years of hands-on B2C email marketing experience for an e-commerce company or agency.
  • Successful track record developing digital marketing plans, executing, measuring, and delivering on performance targets.
  • Strong project management skills, including: conceptualization, driving alignment, managing deadlines and objectives, delivering analysis and recommendations.
  • Understanding of CRM and how to measure and manage programs.
  • Experience executing and analyzing A/B or multivariate tests. Comfortable in a rapid test & learn environment.
  • Knowledge of Sailthru, highly recommended.
  • Ability to form cross-functional relationships with the entire organization. 
  • Highly motivated and high level of initiative. A self-starter.
  • Obsessive about solving problems.
  • Inspires confidence to work independently and in support of team goals and business objectives.
  • Exceptional data analysis and data manipulation skills.

Location: New York, N.Y.

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