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Audience Engagement Manager

About Open Road Integrated Media

Open Road Integrated Media is a prestige content brand delivering digital experiences that entertain and inform readers around the world.

Laser-focused on revenue, reach, and repeat customers, the Open Road network of digital properties produces compelling stories that keep audiences engaged — across devices, content verticals, and global territories.

About the Position

Open Road Integrated Media is looking to expand our digital marketing team with an entrepreneurial Audience Engagement Manager, who is driven, energetic, and resourceful. This role will report to the Vice President, Content Strategy and collaborate with cross-departmental teams in executing our social media strategy, analyzing data, planning promotional activities, and will support the day-to-day needs of Open Road’s multi-platform marketing efforts. The Audience Engagement Manager will play an integral role in driving revenue growth, customer acquisition, and engagement. 

Primary Responsibilities:

  • Develop a strategy and maintain a weekly posting schedule across multiple social media platforms for multiple brands and author pages.
  • Use Google Analytics to track sales and traffic, using proper tagging.
  • Daily, weekly, monthly, and quarterly reporting.
  • Manage monthly social marketing budget & optimize spend based on business objectives.
  • Source and identify social media influencers for activations and brand partnerships.
  • Engage with followers, respond to queries in a timely manner and monitor customer reviews.
  • Collaborate with content and data marketing teams to help meet their needs through social media and ensure consistent communications through all channels.
  • Plan contests and ongoing motivation to strengthen relationships with influencers and social partners.
  • Track & synthesize ongoing trends in social media marketing to ensure we are best in class.
  • Lead projects and scope launches of new influencer tools or opportunities.

Requirements:

  • 3+ years experience in a social media or marketing role.
  • Bachelor’s degree in Marketing, Journalism, Communications or a related field.
  • Proven ability to engage, connect, and build an audience across multiple channels.
  • Ability to interpret analytics, communicate results, and formulate strategy.
  • History of driving social media and community growth at mid-sized organizations.
  • Propose and implement ideas quickly, continuing to test and iterate to drive results.
  • Possess an energetic, outgoing, can-do attitude.
  • Community-oriented mindset: someone who loves connecting with people and creating conversations.

Location: New York, N.Y.

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